Zimbabwe—On Friday, The Zimbabwe International Film Festival Trust (ZIFFT) announced the initiation of the 21st edition of ZIFFT with a new theme and a program that will benefit both upcoming and established film producers and directors.
Like other organizations and businesses, ZIFT also suffered some Covid-19 pandemic implications and has been out of business for two years now.
Speaking at a press briefing in Harare, ZIFFT founder and executive director Nigel Munyati said, “The 21st edition of the Zimbabwe film festival will run from December 8 to 11 and it is resuming after two years of absence due to Covid-19 and because of that we lost some sponsors.
“We are glad to announce that we have managed to secure sponsors for our project that is PlayAfrika and Tellcom”
The theme for this year’s festival is “Owning our story”.
“For far too long, we have been promoting stories from the Western perspective and its time Zimbabweans start telling their own story,” said Munyati.
The highlight of the festival will be the short film competition and the smartphone competition.
“We are mainly at younger and imaging filmmakers and were also including Zimbabweans in Diaspora for the smartphone competition, to be able to tell stories about their heritage.” Said Munyati.
“We aim to develop of the pilot on how we can take narratives from Zimbabwe and package them into content that can be enjoyed by people around and abroad.”
Business director and Tellcom Dumisani Nkala said: “ The Zimbabwe visions 2030 is also around digitalisation, which in terms of entertainment, is also in line with culture, more to do with shaping through art,” he said.
“If Zimbabwe wants a strong sustainable culture, we need to start transmitting that culture through art, especially film. We need to start pushing our young generation towards content that is locally generated, that is going to create strong identify among us, strong national identity.”