What #BlackoutTuesday Means Now and In Future

Not only America, but the world is mourning George Floyd, the 46-year-old who died on May 25 after a Minneapolis police officer forced his knee on his neck for close to 9 minutes. His unwarranted death has flamed protests and a demand for racial justice across the globe. You probably came across a black post or posted it yourself. Here is the idea behind the now famous gesture.

People are talking, on social media, national news, street corners, kitchen tables and everywhere. In a show of solidarity for Black Lives Matter protests, #BlackoutTuesday was formed to put a pause on business as usual. During this pause, the focus is on strengthening a sense of community.

As the world continues to learn and make efforts tomove forward in a better way, businesses, entertainment companies and leaders saw the day of pause as an opportunity to disconnect from work and reflect and educate

#BlackoutTuesday, also known as #TheShowMustBePaused, was organized by two black female executives working in the music industry; Jamila Thomas, senior director of marketing at Atlantic Records, and Brianna Agyemang, a former Atlantic executive who is now senior artist campaign at Platoon. Their goal was to put a pause of business and raise awareness in an industry that “has profited predominantly from Black art.”

There are more than 19 million posts with the #blackouttuesday hashtag. While millions of people have joined the movement, there’s concern among some people of color that silencing the voices of black activists and advocates is doing more harm than good and distracting from campaigns.