Sho Madjozi Makes Giant Move, Officially Signs To Epic Records

Sho Madjozi

The New York Times has crowned her as “a new kind of global pop star,” the award-winning South African rap disruptor Sho Madjozi officially signs to Epic Records. She joins the label as the only South African act in North America.

About her signing, Chairman and C.E.O. Sylvia Rhone commented, “African artists are enjoying an unprecedented level of visibility in music, and Sho Madjozi is beautifully waving the flag for South Africa. She’s bold, brilliant and remarkably talented and her music embodies all that is special about her homeland. We’re honoured to have her as the newest member of the Epic family.”

Next up, Sho will drop her debut single for Epic Records. Known for graceful bars, multi-lingual musical fireworks, and downright revolutionary hooks, she has all the makings of an international force. Back at home, work will commence with Sony Music Entertainment Africa, who are thrilled to be supporting legendary sister label Epic Records on such a talented South African artist.

“We’re working at a special company at a special time, and we couldn’t be prouder than we are of our local star Sho and our big sister Sylvia for partnering to make this happen,” says Sean Watson, Managing Director of Sony Music Entertainment Africa.

Sho Madjozi has come a long way from the two-room rondavel she called home as a child in South Africa. Since making her debut in 2017, she quietly emerged as a global force renowned for head-spinning wordplay, ear-perking Xitsonga lyrics, and eye-popping colourful fashion.

Powered by bangers like “John Cena” [1.8 million Spotify streams] and “Huku” [1.2 million Spotify streams], she took home “Favorite African Star” at the Nickelodeon Kids Choice Awards, “Best New International Artist” at the B.E.T. Awards, “Entertainer of the Year” from Forbes, and more. This year, she’s been nominated once again for a B.E.T. Award in the category of “Best International Artist.”

Plus, she met actor and WWE legend John Cena during a viral moment on The Kelly Clarkson Show. In addition to widespread acclaim from Vogue, B.B.C., OkayAfrica, Zonk News and more, The New York Times praised how “She pays homage to her heritage while updating it for the moment, cutting across continents and genres.”

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