African athletes, along with the continent’s entertainment, sports, advertising, and media industries, are essential to the regional and the global economy. To further support the rapidly growing sports and entertainment industry across Africa, Centurion Law Group has announced the launch of a new dedicated practice.
Across sub-Saharan Africa, sports, media & entertainment have increasingly become revenue-generating industries for African countries, pillars of jobs creation, and critical drivers of economic diversification. Beyond just Nollywood, the African entertainment and sports industries have become at the centre of global investments, and have capitalized on increasing technology adoption to become globally competitive.
“With its track record of delivering high-profile and high-quality deal-making, Centurion is the perfect fit for Africa’s sports, entertainment and media industries,” stated Oneyka Ojogbo, Sports & Entertainment Practice Head. “We are witnessing the rise of a true African sports & entertainment industry that now requires the best possible legal and business support services coming out of the continent itself,” she added Ojogbo.
As the industry grows and attracts investments, it is even more crucial to adequately protect its essence, local players, revenue streams and overall bankability. Centurion’s new practice will offer a bridge between the private and public sector, ensuring that regulations embrace market trends, promote an enabling environment for investors, and protect the interests of African entrepreneurs and companies operating in that space.
“Our job goes beyond legal advice. We provide counsel for career and life, and help clients build a business around their brand, protect their assets, and take advantage of strategic business opportunities during and after their career,” concluded Ojogbo.
The practice promises to offer local and international companies and stakeholders a full suite of legal and management services including finance, licensing, intellectual property rights and enforcement, competition, advertising, representation and negotiation, sponsorship, investments and compliance.