Def Jam Africa Announces Further Expansion into Senegal, Côte d’Ivoire and Cameroon

Def Jam Africa Announces Further Expansion into Senegal, Côte d’Ivoire and Cameroon.

Universal Music Group (UMG), global music-based entertainment, has announced the further expansion of its Def Jam Africa division into three new markets within French-speaking Africa; Côte d’Ivoire, Senegal and Cameroon.

Def Jam Africa launched in May 2020, as the first label dedicated to representing the best hip-hop, Afrobeats and trap talent in Africa. The group follows the blueprint of the iconic Def Jam Recordings label, which has led and influenced hip-hop and urban culture for more than 35 years.

Def Jam Africa will now have additional A&R, marketing and digital resources based within UMG’s offices in Abidjan (Côte d’Ivoire), Dakar (Senegal) and Douala (Cameroon), dedicated to discovering hip-hop talent across all French-speaking African markets. It will operate under the leadership of Franck Kacou, Directeur Général, Universal Music Africa.

Def Jam Africa Announces Further Expansion into Senegal, Côte d’Ivoire and Cameroon.

The first flagship artist signings to join Def Jam Africa from these countries are highly respected and hugely popular rappers; Tenor (Cameroon), Suspect 95 (Côte d’Ivoire), & Omzo Dollar (Senegal), The trio joins some of Africa’s most influential artists and MC’s already on the label including Cassper Nyovest, Nasty C, Larry Gaaga, Boity, Nadia Nakai, Tellaman, Tshego, Ricky Tyler & Vector.

In making the announcement, Franck Kacou said, “We are excited to launch Def Jam Africa in Côte d’Ivoire, Senegal and Cameroon with three of Africa’s most exciting hip-hop artists; Tenor, Suspect 95 and Omzo Dollar.

There is a wealth of domestic hip-hop talent here and in the surrounding countries, that has the potential to transcend language and geographical boundaries to appeal to audiences throughout Africa, France and beyond. I look forward to working alongside Sipho to expand our community of artists across the continent, and to help elevate hip-hop from Africa to new heights.

Jeff Harleston, interim Chairman & CEO, Def Jam Recordings said, “The reaction to the recent launch of Def Jam Africa showed the weight and respect that the Def Jam name and brand carries globally. We are excited to welcome these new markets to the Def Jam Family. It provides an important opportunity for audiences worldwide to discover the incredibly talented hip-hop artists emerging throughout the continent.”