Infinix, a global leader in the consumer electronics market, has partnered with Sally Karago, an award-winning international fashion designer, to launch the Zero 8 smartphone in the Kenyan market.
This partnership with a high-end designer is geared towards raising the Infinix’s brand position and perception in the market as a high-end phone. This is also part of a broader push to combine tech with fashion to create products that are a fusion of design and innovation.
This move is very much in tandem with the expected target customers. Their lifestyle could be described as image and fashion-conscious and trendy, with a taste for high-end gadgets.
“Infinix will continue to play its key role in developing devices that meet the market needs as well as the technology of the day that endear users to the future lifestyle aspirations”, said Mike Zhang, Infinix Kenya Brand Manager.
With her international acclaim, Sally will be a sure bet in designing garments to be worn by three celebrities currently working with Infinix. Inspired by the Turkana culture, Sally’s fashion collection will be made using local African fabrics and beads for accessories (all drawn from the Turkana culture).
The design feature diamond-shaped elements which are the central design concept for the Zero 8 smartphone. Below is a sneak peek of how the garments will appear. The accessories, including beads, which will also be drawn from Sally’s Turkana collection experience, would feature the primary colours of the Infinix brand, which are green, black and white.
Sally will also design shirts to be worn by Infinix sales representatives; these will feature the diamond-shaped elements, as well as ethnic fabrics that resonate with the Infinix brand colours, thus creating an integration between the local fashion and technology, in this case, represented by the Infinix Zero 8 smartphone.
The stylish and fashion-focused Infinix Zero 8 was launched in Kenya yesterday, 7 September. A standard key feature of the phone is the presence of a Media Tek Helio G90 processor. Infinix Zero 8 is touted to redefine the company’s image when thinking about their devices.
Smartphones have become an essential aspect of everyday life, enabling many people to run their businesses from the comforts of their seats and giving them access to the outside world.