ICY Park: Beyonce Reveals Details of Ivy Park X Adidas Collection

Photo Source: weareivypark/Instagram

Beyonce teased fans by revealing a preview of the third drop of her activewear line, Ivy Park in collaboration with Adidas collection.

The superstar’s brand shared campaign images and a teaser video for the upcoming launch called Icy Park.

The 39-year-old music mogul debuted the first collaboration with Adidas in January 2020, and “Drip 2” followed. She often sends the collections as gifts to her celebrity friends, Reese Witherspoon, Cardi B, Zendaya among other stars so they can add it to their wardrobe.

The oversized collection brings the streets to the alps – think of oversized jackets, cute accessories and high-top sneakers. Also, worth paying attention to is the new monogram and the fun ski labels.

This time, Beyonce stars in the campaign alongside rapper Gucci Mane, singer Kaash Paige and models Hailey Bieber, Akesha Murray, Shi Gray and Kyla Coleman.

Fans can also expect five new footwear styles, including updated versions of the Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers, along with a brand-new Super Sleek Boot.

This latest advertisement version revolves around the theme, “This is Your Park” and invites people to think outside the box with a reminder that “Your park is your wonderland”, whether in the city or in the mountains.

Beyonce had the idea last year, during the pandemic, when she looked inside, mentally, physically and emotionally. With that in mind, she encouraged her fans to do the same and explore questions like: where is your beast mode, what moves you, where are your dreams, what is your motivation? For her, the answer is: her park.

 

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A post shared by IVY PARK (@weareivypark)