Spotify to Expand into More African Markets

Spotify Chief Freemium Business Officer, Alex Norström. Image source: Courtesy

Spotify announced on Monday it will expand significantly to more than 80 new markets in the next few days in more than 36 new languages – including key territories across Africa.

Spotify’s announcement was delivered by its Chief Freemium Business Officer, Alex Norström, during the company’s Stream On event.

The company targets Africa, Asia, the Caribbean, Latin America and Europe- a massive new untapped audience for Spotify that has grown to more than 345 million monthly active users and over 155 million paid subscribers globally.

“We’re launching across Asia and Africa, the Caribbean, Europe [and] Latin America. Together, these markets represent more than a billion people with nearly half of them already using the Internet.” Norström said.

Norström added the rollout is expected to expand the company’s availability to more than a billion people around the world.

The African markets will include Angola, Benin, Botswana, Burkina Faso, Burundi, Cape Verde, Cameroon, Chad, Comoros, Djibouti, Equatorial Guinea, eSwatini, Guinea, Guinea-Bissau, Gabon, Gambia, Ghana, Ivory Coast, Kenya, Lesotho and Liberia.

Other African countries include Malawi, Mali, Mozambique, Namibia, Madagascar, Mauritania, Mauritius, Niger, Nigeria, Rwanda, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Tanzania, Togo, Tonga, Uganda, Zambia and Zimbabwe.

Spotify will offer both Spotify Free and Spotify Premium plans. Individual, Family, Duo, and Student Spotify plans will be available in select markets.