Lagos, Nigeria— Gospel singer/songwriter, Sinach has partnered with Google over a 60-minute concert, ‘A Celebration of Joy,’ to be streamed live stream on her YouTube channel, on Easter Sunday.
The virtual concert, Sinach Live: A Celebration of Joy, will be streamed exclusively on Sunday, April 4, 2021, at 6 PM WAT.
It will present an exclusive performance by the music minister and global singer, who will bring an uplifting message of love, healing, and hope through music during this Easter celebration.
“I am particularly delighted to be able to connect with my friends from around the world on the YouTube platform, where they can expect me to minister some of my popular songs, and others from my new album, Greatest Lord.” Sinach Said.
She added, “Easter Sunday is a time to reflect on the resurrection of Jesus Christ and the celebration of life. I am extremely excited that, while this past year has been challenging for so many, we are able to connect on this platform to share uplifting songs during this long weekend.”
Addy Awofisayo, spokesman for Google and YouTube Content Partnership Lead, Google, Sub-Saharan Africa, said YouTube was proud to be able to host this ‘very special concert that will promote courage, optimism and joy at this time when it is much needed.
“Music is a universal language that has the ability to uplift and connect people across the world. YouTube is proud to be able to host this very special concert from Sinach, and delighted to promote courage, optimism and joy at this time when it’s much needed,” Awofisayo said in a statement on Tuesday in Lagos.
He added that Sinach was one of the top 10 most subscribed artists in Africa on YouTube. Awofisayo stated that Sinach would give fans a treat on Easter Sunday, which according to him, is a time to reflect on the resurrection of Jesus Christ and the celebration of life.
YouTube launched in May 2005, is the world’s most popular online video community, allowing billions of people to discover, watch and share videos.
The platform has enabled musical enthusiasts to gain access to, and inspiration from music from across the globe.
In Africa, YouTube has played an essential role in the discovery and development of the African sound, exporting African music to listeners worldwide, enabling collaborations within the global and regional music industry, and accelerating the transition to digital for fans on the continent.