MTN signs deal to become the official communication partner for Nigerian Football Federation

The official signing of MTN as sole NFF communication partner. [Image: @mtn/Twitter]
Nigerian Football Federation (NFF) and MTN have signed a three-year renewable contract for MTN to become the exclusive official communication partner to the NFF.

It’s a deal-making MTN the official partner/sponsor to all Nigeria’s national football teams. The deal was announced at a formal signing ceremony held at Mariot hotel, Ikeja, and attended by board members of MTN Nigeria led by chairman, Dr. Ernest Ndukwe (OFR) and NFF officials, led by the president, Amajju Pinnick.

Also in attendance were the chairman, senate committee on sports, Senator Obinna Ogba, and the minister of sports and Youth Development, Mr. Sunday Dare. This is the latest investment from MTN in a growing relationship with Nigeria’s dynamic football ecosystem.

Commenting on the deal, MTN CEO, Karl Toriola said: “Football is a unifying national obsession. It brings people together, breaks down boundaries, creates conversations, and inspires. We are privileged to have this opportunity to partner with the NFF and to be able to support all Nigeria’s National Football teams over the next three years.

“This is the start of what we hope will be an inspiring, productive, and value-adding partnership that can combine the role that technology plays, with the incredible experiences that football provides for the millions of Nigerians to follow national teams.”

Speaking at the ceremony, NFF President, Amaju Pinnick said: “I am delighted to welcome Nigeria’s largest mobile operator as a partner to the NFF and the Nigerian National Football teams, and grateful for their long term commitment to working with us to support the ecosystem. Today is just the start of a new journey for Nigerian football, and we’re so excited to be on it. Over the coming weeks and months, we’ll be revealing more about our plans and how you can engage.”