NAIROBI, Kenya—LG Electronics Company, a South Korean multinational organization has unveiled a new brand at Thika Road Mall (TRM) as it steps up a campaign to take its products and services closer to consumers.
The giant electronic hub has moved a notch higher with the outlet being its latest in LG’s strategy to increase its market footprints in the East African region with new stores in strategic locations that have high sales potential, backed by technical expertise.
This adds up to four the number of brand shops the company has opened in partnership with its distributors Opalnet, the others being two in Nairobi at Kenrail Towers and Adlife Plaza respectively and one in Mombasa links Road Nyali.
According to the company’s East African Manager Sa Nyuong, the growing demand for home appliances, entertainment, and air condition solutions is putting pressure on consumer electronics manufacturers to offer both superior technology and customer experience.
“Our goal is to bring innovative LG technology to the tech-savvy, environmentally-conscious consumer seeking electronic products to match their lifestyle. Consumer trends to steady growth in purchased of premium products like refrigerators, TVs and washing machines in cooperating the latest energy-saving technology,” spoke Mr.Kim
In July, LG announced plans to open new shops in Kenya, Tanzania, Ethiopia, and Sudan. It also noted it will refurbish new shops to enhance the customer experience and support its quest to increase sales of its premium category of products.
“It has become evident during the pandemic that technology is even more important in people’s lives, driven by innovation and support efficiency and healthy living.” Explained Kim.
The new shop at TRM located along the busy Thika Superhighway is operated by Opalnet, LG’s main distributor, which also manages the other three Brand shops.
In addition, LG is currently executing a campaign dubbed the Last Mile to support the customer after-sale service through its chain service centers located in key towns in an effort to re-engage consumers in the East Africa region.