Malawi—The Sunbird Sand Music Festival is Malawi’s hallmark event that draws together tourists, local people, businesses, youth, community organizations, media, and visitors from all over the world on annual basis to celebrate Malawi’s richness, diversity, dynamism, and heritage.
In 2021, music and fun-loving Malawians rearing to go to one of the African music fests, the flagship Sand Music Festival, will find it much easier and hassle-free to get tickets to lakeshore music shining, as the country’s leading mobile financial services provider has joined in to move things to a better place of comfort.
In its quest to fulfill the objective to support the arts, culture, and tourism industry, leading mobile financial services provider TNM Mpamba Ltd has renewed its relationship with the Sand Music Festival as a communication and ticketing partner.
As part of the partnership, TNM Mpamba will enable this year’s festival-goers to buy and redeem their physical tickets at designated TNM shops.
“TNM Mpamba idea is to appreciate our customers and demonstrate that we are a smart network that is part of their social and cultural life. Our hope is that this partnership will enhance ticket access convenience and support the event budget.” Spoke Chris Sukasuka, TNM Mpamba General Manger.
Sukasuka said as one of the country’s biggest calendar events, the Sand Music Festival offers a huge platform to expose the country’s tourism and arts potential to the rest of the world hence act as a major booster to Malawi’s tourism prospects.
“We are happy to once again partner with Malawi’s annual biggest festival. The festival provides a platform where patrons appreciated the country’s arts and culture, therefore developing the tourism industry,” said SukaSuka.
Sand Music festival lead Coordinator Nkhwachi Mhango app, lauded TNM Mpamba for the brand’s renewed interest in the project saying it would help improve ticket sales accountability and cushion the event’s budgetary needs.
Sand Music Festival founding Executive Director and Malawi’s music kingpin, Lucius Banda said: “We are very grateful to TNM for their support. This will make things better for everyone.”