Zimbabwean fashion industry resurfaces after ease on Covid restrictions

Zimbabwean fashion booming after Covid restrictions eased [Image: courtesy]
Zimbabwe—The second largest industry after Agriculture in Africa is the fashion and textile industry with an estimated market of value of $31 billion in 2020 and growing every year.

Fashion is a marketing and manufacturing model where clothing moves instantly from the runway to retail stores.

According to a Zimbabwean local designer, the business is now booming following the relaxation of Covid-19 restrictions to level two which has enabled the industry to reopen.

Fashion enthusiasts are now hosting fashion shows and red carpet affairs.

Affectionately known as ‘PAZ’, Pazarangu made the revelations during a fashion discussion last week on how best the industry can grow.

The sociable designer cited some of the major points such as virtual fashion being the new fashion career, hosting of fashion shows, and how to empower locals about fashion.

While addressing journalists, Pazarangu said due to parties, weddings, and live red carpet events, their business was booming to an extend of having more orders compared to past months.

“The Covid-19 pandemic had greatly affected us and some have been lying idle doing nothing, while others were busy with sketches,” he said.

“Because events were banned to curb the spread of the virus, it was rare having people coming to get dressed or buying designer clothes for particular occasions. We are happy that business is booming and that excites us, especially during the wedding season and red carpet affair events.”

Parazangu said his duty in the industry was to leave an indelible mark with his creativity.

“It was not a consciously made decision to get into the industry, I used to style myself and design my own clothes back then, and from that moment I realized I had to share with the world this gift.”