Meta launches business training tool on WhatApp to support SMBs in Africa

The Facebook business coach available on WhatsApp is a free to use, low data cost and educational chatbot tool [Image: courtesy]
South Africa—Yesterday Meta announced the launch of Facebook Coach tool, an innovative and easily accessible way for owners of small and medium-sized businesses in South Africa, Nigeria, and Kenya, and other English speaking countries to learn more about how to grow their businesses online with Facebook, Instagram, and WhatsApp.

Meta builds technologies that help people connect, find communities and grow businesses. When Facebook was launched in 2004 it changed the way people connect.

Apps like Messenger, Instagram, and WhatsApp further empowered billions in the world. Now Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

The Facebook Business coach available on WhatsApp is a free-to-use, low-data-cost educational Chabot tool that users can interact within a simple, conservational and convenient way.

SMBs have access to the automated, self-paced lesson that teaches them how to establish a presence in today’s ever-evolving digital economy.

As a free curriculum platform, it features step-by-step courses and tutorials as well as helpful infographics, videos, and audio clips.

Learning material is recommended based on the users’ needs and queries, with an option to navigate the curriculum via the menu.

While the WhatsApp bot provides SMBs with an essay to quickly learn the basics, users can also access more in-depth training and get officially certified with Meta Blueprint courses online.

The content was created to assist business owners with multiple queries from how to create attention, grabbing business pages on Facebook and Instagram to how to use Messenger and WhatsApp to communicate effectively with clients.