Nigeria: Ayra Starr becomes the face of Spotify’s new campaign

Ayra Starr becomes youngest, new face to join Spotify’s EQUAL music platform [Image: @ayrastarr/Instagram]
Nigeria—Spotify is celebrating Mavin records signee Oyikansola Sarah Aderibigbe known professionally as Ayra  Starr, as the newest artist to join the EQUAL music platform.

Spotify Equal aims to foster gender equality in music and provide a platform to highlight influential female creators.

The 19-year old singer is a burgeoning Nigerian Afro-pop and R&B composer whose charismatic music style is daring and undaunted impacting and empowering people, especially those who need encouragement.

This announcement comes off the back of Ayra’s popularity and fame since the release of her smash hit, Bloody Samaritan, from her debut studio album ’19 and Dangerous’. The album features the chart-topping singles that have placed the musician to the global stage.

The super talented and vibrant fashion killer is one of Nigeria’s most promising new voices and exudes confidence in her songs, joining Gen-Z artists who are pioneering the kind of sound that younger audiences are leaning towards.

“Our aim with the Equal program is to create a space that allows us to solely amplify the work of female creators,” noted Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu.

“Ayra represents the rise of new-age female artists whose creativity and destination breaks barriers between genres. She possesses the boldness and swagger that we’re used to seeing from pop artists but has edges that feel symbolic of the listening habits of Gen-Zers. We aim to amplify more confident female voices like hers through EQUAL.”

Ayra welcomed the acknowledgment given gender dynamics in the music industry.

“It feels good to be part of the generation that is changing the narrative and being appreciated for our contribution to the society, irrespective of the sector and age. I’m grateful to Spotify EQUAL for this feature that shines a light on women in a male industry.” Says Ayra Starr.