South Africa: Makhadzi pens lucrative deal worth R120 million with footwear company

Makhadzi inks lucrative deal with Kicks sportswear [Image: @courtesy]
South Africa— Ndivhudzannyi Ralivhiona, known professionally as Makhadzi, is a South African singer. Born and raised in Limpopo, she is best known for her songs “Tshanda Vhuya” and “Matoroksi”.

Makhadzi is not only one of South Africa’s top performers, but she is now crafting a lane for herself as a businesswoman.

Makhadzi took to social media to announce that she has signed a mega-deal with sportswear brand, kicks Sportswear, called Kokocha, named after her 2020 project.

According to Makhadzi, the deal will see her create products that will reflect everything she believes in with the sportswear brand.

“I am happy to announce that I have signed a R120 million MEGA deal called Kokovha with @kickssportswear-sa to develop and create amazing products that will reflect everything that I am and believe in,” read her post.

Makhadzi shared a video along with the post, where she is seen entering offices to sign the deal.

The “Sugar Sugar” hitmaker is dressed in traditional Tshivenda attire.

Kicks Sportswear founder Sammy Mhaule is also seen in the video, along with other team members. In her post, Makhadzi thanked Mhauile for believing in her.

“Shout out to the founder of Kicks @Sammymhaule for believing in me, @alfadestiny for communications as well as @openmicprodsa, @africori for being the cornerstone of this deal and choosing me to recreate history,” said Makhadzi.

Makhadzi is not eth only SA celebrity that has signed a sneaker deal worth millions. Local rapper Casper Nyovest, this year got tongues wagging with his R100 million deal with Drip Footwear.

In June this year, the award-winning rapper announced that he had partnered with Drip Footwear founder Lekau Sehoana on ‘the legacy deal.’

It is a deal that received public scrutiny with many questions being raised by critics about the deal.